May Column in Information Management

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Here’s a brief except from my monthly column in the May 2009 issue of Information Management magazine.

Master data management for product data (known as PIM, for product information management) is a different kettle of fish altogether from MDM for customer data (also known as customer data integration, or CDI). It is important to recognize and consider the fundamental differences between the two.

Click on “Product Information Challenges” to continue reading.

Please let me know what you think of the article by commenting here.