New Guest Post for Identity Resolution Daily
I’m sure regular readers of this blog have noticed the reduced frequency of new articles in the past few weeks. It doesn’t mean that I don’t care about you, the reader – honestly!
But it does mean that it’s gotten much harder for me to write for this blog, because I’m typically at a client site Monday – Thursday, and correspondingly, life seems as it’s on “fast forward” lately, as I try to squeeze everything else into weekday evenings and Friday – Sunday.
I did find time to write a guest post for Identity Resolution Daily, a great blog maintained by Infoglide Software.
Here’s a brief excerpt:
There definitely seems to be a trend lately with small companies in the master data management (MDM) and data quality space being purchased (as in the asset acquisition of Exeros by IBM) or partnering with larger firms (such as Silver Creek Systems’ OEM relationship with Oracle).
I think this is a good thing. Using the classic “build, buy or ally” strategy, it isn’t surprising that sometimes companies will conclude that it’s faster and/or cheaper to buy a technology, or partner with another company that has that technology, rather than build it themselves internally.
For the complete article, please click “The Growing Role of Identity Resolution in MDM“.
Thanks for being patient with me as I re-adapt to life as a road warrior!
Gryphon Networks
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Editor’s note: from time to time, the Hub Designs Blog profiles companies and solutions you may not have heard of yet that are relevant to master data management (MDM).
Company & location: Gryphon Networks, headquartered in Norwood, Massachusetts, provides “on demand contact governance” solutions.
Value proposition: Gryphon’s approach combines compliance and preference management, converting consumer contact preferences, compliance policies, and corporate governance into a consumer contact database, tracking the legal methods for contact. This gives you a “safe” list that expands your marketable base.
What point in MDM lifecycle: This is particularly useful when you’re using an MDM hub to support marketing activities and you’re concerned about maintaining a “single source of truth” on “Do Not Call” status, as well as opt-in / opt-out status for fax, email, and direct mail campaigns.
Relevance to MDM: Today’s hubs are evolving into “policy hubs”, where the enterprise can go beyond basic customer name & address data to tracking advanced attributes like contact preferences and managing compliance with a growing list of privacy regulations. But for a lot of industries, the current generation of MDM hubs doesn’t go far enough. That’s where Gryphon Networks comes in – it provides a real-time, on-demand contact governance capability that your MDM hub can interact with via Web Services.
If you’re in an industry like financial services, hotels, healthcare, telecommunications, insurance, etc. where there’s a need for a lot of outbound marketing activities and at the same time, strict privacy regulations around “Do Not Call” and opt-out status for e-mail, fax and direct mail marketing, your MDM strategy should probably include integration with Gryphon Networks’ platform.
For more information, contact Bob Hadden at rhadden@gryphonnetworks.com.
OAUG COLLABORATE 09
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The Oracle Applications Users Group (OAUG) COLLABORATE 09 conference has wrapped up, and this year was a good one.
Attendance was down overall, from about 7,500 people last year to roughly 4,500 this year (caution, these are unofficial “word of mouth” numbers). But given the gloomy economic picture over the last 6-8 months, I was just happy the conference wasn’t canceled altogether. And I noticed that the people who were there were more engaged. These are the folks who had to fight to attend, so once they got there, they were more focused on getting the most out of it.
On the Master Data Management front, we had a great roster of presentations this year.
I particularly enjoyed Bob Barnett on “Design Guidelines for Oracle PIM MDM Processes”, Shyam Kadigari on “Oracle Customers Online Implementation”, Mani Kumar Manda on “Golden Rules to Tame the MDM Beast” and William McKnight on “Top 10 Mistakes Companies make in forming Enterprise Data Governance”.
I thought Pascal Laik, VP of MDM Product Strategy at Oracle, did a great job on “Rapid ROI with Oracle Master Data Management”. He did a demo of the ROI Analysis tool that Oracle has created, which looked very comprehensive and should save MDM teams a lot of time. Oracle customers can get access to this through their Oracle sales team.
There were a couple of presentations I was looking forward to but had to miss, including Bill Swanton from AMR Research on “Master Data Management for ERP Suites – It’s Different” and Brent Zionic from Sun Microsystems on “The Lunatic, the Lover & the Poet – Beyond Imagining Data Management”. Word of mouth feedback on these presentations was very good.
The OAUG is planning to offer a number of eLearning webinars over the rest of 2009, so we’re inviting all of the presenters (and anyone else interested in doing an eLearning session) to submit their ideas at http://secure.meetingexpectations.com/oaug/elearning/elSubmission.aspx.
I’ve been a member of the OAUG’s Education Committee for several years, and with the aid of the OAUG Special Interest Group (SIG) coordinators for Customer Data Management and Product Lifecycle Management / PIM, I’ve been planning the MDM track at each year’s conference. So if you’re interested in presenting at a future OAUG COLLABORATE conference, please sign up for Hub Designs’ newsletter, so I can keep you posted on the next Call for Papers.
