Upcoming Speaking Engagements and Magazine Articles

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It never rains but it pours. It looks like we’re going to be doing two speaking engagements in March & April – at the Spring 2008 MDM Summit in San Francisco, CA, and the Oracle Applications Users Group COLLABORATE 08 conference in Denver, CO.

The MDM Summit conference has grown to be one of the largest gatherings of data integration professionals, with 600+ visionaries and vendors in one location. The session, which will be presented jointly by myself and our client, Shirlee Collins from ADP Dealer Services, is entitled “Real World Data Governance”, and will be presented on Monday, March 31st from 3:05-4:05 pm PDT. We’ll talk about establishing a data governance organization, improving underlying customer data quality, and creating a robust process to enrich customer data in Oracle Customer Hub with D&B information. The ADP Dealer Services story reflects a pragmatic approach, weaving together Sales Operations and Finance, and balancing each group’s needs and priorities in managing customer master data.

I’m also speaking at COLLABORATE 08 in Denver, CO, which is the annual conference of the Oracle Applications Users Group (OAUG), and which will have a Master Data Management track for the first time. I’m a member of the OAUG Education Committee, and helped to plan & organize the MDM track of the upcoming conference. The session, “Best Practices in Master Data Management and Data Governance”, will be presented on Tuesday, April 15th from 9:45-10:45 am MDT. It will present some useful MDM and Data Governance best practices, and will also cover what works and what doesn’t, the importance of a holistic approach, how to get the political aspects right, and how to address more than just the technology elements.

DM Review magazine is publishing an article I wrote on “The Political Aspects of Master Data Management and Data Governance” in its upcoming March issue. I was published back in February 2007 in a DM Review Special Report. The new article suggests several ways to deal with the difficult political aspects of MDM projects to make those initiatives more successful.

Our VP & Partner, Tim O’Sullivan, also wrote an article that will be published as the key feature of an upcoming MDM supplement in the June issue of DM Review. The article on “Project Management Challenges within a Changing Landscape” explores project management best practices for MDM initiatives, and provides a framework for addressing MDM’s typical political, technological and data stewardship challenges.

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