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The  Oracle Applications Users Group (OAUG) COLLABORATE 09 conference has wrapped up, and this year was a good one.

Attendance was down overall, from about 7,500 people last year to roughly 4,500 this year (caution, these are unofficial “word of mouth” numbers). But given the gloomy economic picture over the last 6-8 months, I was just happy the conference wasn’t canceled altogether. And I noticed that the people who were there were more engaged. These are the folks who had to fight to attend, so once they got there, they were more focused on getting the most out of it.

On the Master Data Management front, we had a great roster of presentations this year.

I particularly enjoyed Bob Barnett on “Design Guidelines for Oracle PIM MDM Processes”, Shyam Kadigari on “Oracle Customers Online Implementation”, Mani Kumar Manda on “Golden Rules to Tame the MDM Beast” and William McKnight on “Top 10 Mistakes Companies make in forming Enterprise Data Governance”.

I thought Pascal Laik, VP of MDM Product Strategy at Oracle, did a great job on “Rapid ROI with Oracle Master Data Management”. He did a demo of the ROI Analysis tool that Oracle has created, which looked very comprehensive and should save MDM teams a lot of time. Oracle customers can get access to this through their Oracle sales team.

There were a couple of presentations I was looking forward to but had to miss, including Bill Swanton from AMR Research on “Master Data Management for ERP Suites – It’s Different” and Brent Zionic from Sun Microsystems on “The Lunatic, the Lover & the Poet – Beyond Imagining Data Management”. Word of mouth feedback on these presentations was very good.

The OAUG is planning to offer a number of eLearning webinars over the rest of 2009, so we’re inviting all of the presenters (and anyone else interested in doing an eLearning session) to submit their ideas at http://secure.meetingexpectations.com/oaug/elearning/elSubmission.aspx.

I’ve been a member of the OAUG’s Education Committee for several years, and with the aid of the OAUG Special Interest Group (SIG) coordinators for Customer Data Management and Product Lifecycle Management / PIM, I’ve been planning the MDM track at each year’s conference. So if you’re interested in presenting at a future OAUG COLLABORATE conference, please sign up for Hub Designs’ newsletter, so I can keep you posted on the next Call for Papers.

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