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Orchestra Networks Enters Gartner Magic Quadrant

Orchestra Networks, a specialized Master Data Management (MDM) software vendor based in France and the United States, announced yesterday that the company will be included in Gartner Inc.’s “Magic Quadrant for Master Data Management of Product Data”, released on September 27, 2010.

Since Orchestra Networks provides a model-driven solution to model and master all types of master data and reference data, it’s interesting that Gartner is including them on the Product MDM “Magic Quadrant”.

As described in our recent white paper, “A Real Multidomain MDM Solution or a Wannabe?”, a true multidomain solution allows all domains of data to be incorporated into the MDM hub’s data model on an equal basis. So although Orchestra’s product doesn’t specialize in product information per se, it handles this data very well, and in many ways, allows the enterprise to model its ideal way of describing its products, and build that into its MDM hub from the ground up.

The Orchestra Networks product also provides for enterprise-wide data governance at a business level – what we refer to in the white paper as “proactive data governance”. The combination of a flexible, model-driven approach and of proactive data governance includes the business in the entire MDM life cycle, so business owners, end users and data stewards are involved in every step of solving tough business problems using the data governance platform.

But Orchestra Networks is a bit of “square peg in a round hole”, from the analysts’ perspective. It doesn’t fit neatly into the “Customer Data Integration” or the “Product Information Management” pigeonholes. Recognition by Gartner in the “Magic Quadrant” for PIM shows how strong Orchestra’s solution is, since it’s the only multidomain solution competing head to head against dedicated PIM vendors.

As I’ve worked with Orchestra Networks over the past few months I’ve come to respect the company and its products. I’m pleased to see them recognized by Gartner in its “Magic Quadrant for Master Data Management of Product Data”. The MDM market is starting to realize that the most challenging business problems involve data from many different domains, and that true multidomain MDM platforms are required to enable enterprise-wide data governance.

As MDM continues to evolve at a frantic pace, all vendors are rapidly evolving their products. But Orchestra Networks is one to keep an eye on.

Please let us know – in the comments here or in the forums on the MDM Community – what you think of multidomain MDM and the continuing evolution of data governance in the enterprise.

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