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The Perils of Skipping the Business Case in MDM

a guest post for Stibo Systems’ datafusion blog by Dan Power

Over the past seven years I’ve been involved in many different initiatives involving master data management (MDM).

When companies skip over developing a business case, there are inevitable problems down the road. Either it’s difficult initially to “sell” the initiative to decision makers in senior management, or when companies run into challenges during the implementation process, there’s no agreed-upon return on investment (ROI) to inspire the business sponsors to “go to bat” for the program.

to continue reading, please visit Stibo Systems’ datafusion blog

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