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Transforming National Companies (Part 4) – No Change Management? No Data Management, by Dmitrii Kovalchuk

Part 4 in Dmitrii Kovalchuk’s excellent series on building a data management program from scratch in Kazakhstan


– “Finally, we’ve done it! Happy New Year!”

These words shatter the silence of our open work space when my colleagues Gizat and Erlan appear with an A1 size poster. The poster (our “greeting card”) was ready. We also called it a “Passive Change Management Agent” because, with the poster, we hoped to raise awareness of data management.

We continue our project here on Hub Designs Magazine, called DMFS – Data Management From Scratch (Part 1, Part 2, Part 3). This field report addresses change management because it’s a critical part of any data governance initiative. As I promised in the previous installment, this article contains our New Year’s present for our readers. You can pick up your gift at the bottom of the page. I hope you and your colleagues will like it.

Yours sincerely, Dmitrii Kovalchuk


The idea to develop a poster that addresses data management and to give it as a 2016 Calendar to different people across our company came to me after taking the ADKAR course. ADKAR stands for Awareness, Desire, Knowledge, Ability and Reinforcement. These five elements represent the Prosci ADKAR® Model for understanding the dynamics of change at an individual level. Using that understanding as a foundation, the model can be expanded to frame the change process within any type of organization. The model dates back to James O. Prochaska who recognized that change occurs in multiple stages of learning from pre-contemplation through to action and reinforcement.


ADKAR model

So hanging posters in halls and offices is a good way to raise the awareness of people about our Transformation Program, which our change management team tries to do on a regular basis.

The Present

We picked up some ideas from the internet and developed an infographic of a 2016 Calendar using CorelDRAW. The calendar depicts sections for holidays, sports and data management events, and birthdays of famous people that occur in 2016. It also has a special section that can be used for custom events. The center of the calendar shows the time zones of big cities around the world in UTC standard. At the bottom we placed information about common data management problems, data management principles and effects, and some quotes.

We named 2016 as the Year of Data Management because this year, we’re going to form DAMA Astana, a DAMA International (Data Management Association) chapter in Kazakhstan to help increase the data management maturity level across the whole country.

2106 Calendar

You can download the calendar as a PDF here.

We presented this calendar to different managers and teams across our holding, and put it in conference rooms and halls before and after New Year’s Eve. I think people love it.

We also decided to present it to our readers on Hub Designs Magazine.

We wish you a very sweet and prosperous New Year. May the year ahead brings you good luck, fortune, success and lots of love. Happy New Year to you and your loved ones!

I’d like to thank Gizat and Erlan for their contributions. I’ve figured out that a short term team effort for a quick win sometimes is very useful for team-building.

How You Can Use It

Download the calendar from here, print some copies in A1 or A2 size format. Hang it in your office and even home (my daughters adore it). Present it to your colleagues and even friends as an office New Year’s gift. Or put it in the corporate newsletter.

Next Month’s Report

Our next article will cover our Data Management Framework, which we developed and included in a reference model. The companies of our holding use this reference model for transformation guidance while they develop new processes, organizational structures, IT architectures, etc.

About the Author

Dmitrii Kovalchuk

Dmitrii Kovalchuk has worked as a data management consultant for more than ten years and has experience in data governance and stewardship, data architecture, data development, master data management and data quality management.

In addition to his keen interest in data management, he enjoys spending quality time with his family, as well as jogging, hiking and paragliding.

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