Tag Archives: marketing

What’s in a Name?

digg this | del.icio.us | Reddit | Stumble It! As part of implementing Master Data Management (MDM) for customer information, one needs to define the “customer data model” that will be deployed in the hub. To do this, quite often, a company will conduct workshops to get agreement on the common definition of “the customer”. […]

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Keys to a Successful MDM Program

Master Data Management (MDM) initiatives often seem to begin with the CIO and consequently, the implementation takes on a strong technology focus. But in today’s article, we want to suggest an approach that’s more likely to succeed in the long run – tying the MDM project to solving an important business problem, and then getting […]

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Building the Business Case (Part 2) – Cost Reduction

digg this | del.icio.us | Reddit | Stumble It! When it comes to building the case for an Information Management strategy, cost reductions alone may generate enough benefits to justify your business case, or they could further enhance your economic arguments. Here are some examples of where you may uncover potential cost reductions: 1) IT […]

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